You have an opportunity to impact and change people’s lives by sharing your story.
When I first started speaking and creating products, I didn’t have money for research and
development.
Instead, I would look at magazine covers...these businesses know what makes people buy.
You’ll sometimes see the same topic on multiple magazine covers.
In this week’s lesson you’ll learn that the hook is the title or topic that makes your product sell.
Look at best selling nonfiction books right now…
How can you change the topic so there is a hook for the person buying from you?
Use your past, your story, and the events that have happened in your life.
People know when you’re being authentic and will connect with your message.
Your ideal client for your products is looking for a leader to help them make a change.
A change they are ready to make.
And when you can spin your story into hope they can overcome their problems...
Your speaking potential is unlimited.
See you next week.
